By ABU MUBARIK
Saturday April 23, 2022
At the age of 14, Samira Mohamed Abdirahman left Somalia in
order to escape war in her country and to also start life afresh. She found a
new home in Sweden where she stayed for more than 20 years.
With the seeming return of calm life in Somalia, Samira
joined hundreds of Somalis in the diaspora to return home to contribute to
nation-building. Upon return, she saw a country emerging from protracted
conflict, a collapsed economy and the absence of thriving small businesses.
“There is a lot of negative publicity about the situation in
Somalia. Many think it’s all gloom and doom. My challenge to my country men in
the diaspora is that let them take one week off, just to come and have a look
around town. There are myriads of opportunities and only those who take the
risks will make it big”, she was quoted by The Somalia Investor.
She continued: “We know Somalia is broken and it needs
fixing, everybody has a chance, however small to do their part in the long run
the returns will be huge.”
Focused and determined, Samira decided to try cheesemaking.
She found limited access to cheese as they were imported. But before starting
her business, she and her father attended apprenticeship in Sweden to become
cheese artisans.
Samira subsequently started a cheese business with her
father in Somalia, and she became the first cheesemaker in the troubled
country. Her company, Samira Soomaal, became the only manufacturer of diary
products such as cheese, butter, and yoghurt in Somalia.
“Somaal means bring the milk from the animal, so when you
bring milk [by] the hand it means Somaal. And I think the beginning of the name
Somalia is coming from (the word) Somaal,” she explained.
Samira said she sources milk from local farmers and has
built a small production facility operating in Mogadishu.
She said she was looking at opening a second outlet in the
Somali capital and other regions of the country following the success of her
venture. The mother and businesswoman was also mulling exporting to Kenya.
Starting a cheese business and staying relevant is not easy.
The beginning was challenging for Samira as she faced frequent blackouts and
had to pay more for electricity. These challenges, Samira noted, ruined her
efforts to produce in large scale and allow the consumers to benefit from the
economies of scale.
“When I cannot produce in large scale it means the per unit
cost is high. That means I have to pass on the cost to the consumers. But I am
still glad that we have been able to build a robust consumer base which has
been able to keep me in business,” she said.
Getting qualified staff was another challenge she faced, in
addition to importing literally all the machines she needed to start
production.